Social Media and Networks
Social media and the social networks they support are important facets of modern life.
Scope of Theme
Social media and social networks are are ubiquitous in peoples’ interactions with each other and with organisations and are thus relevant to a broad range of societal challenges. Importantly, through content and network analysis, they can provide unique insights into individual and group behaviour. The theme includes:
- Societal impact
- Politics, democracy and fake news
- Social media analytics
- Individual and group behaviour
- Covert networks
- Network analysis and modelling
- Network dynamics
The impact of social media throughout the world is growing rapidly. Communication has been revolutionised - many people are more 'connected' to one another than ever before. The implications of this revolution are profound in many ways, affecting societies, cultures, politics, economics, science and media; indeed, almost every academic discipline has been impacted.
The latest news and events from the Social Media and Networks theme.
Learn more about the research centres working on related challenges and subjects at The University of Manchester.