ERC DiCED Project
The role of digital technology in modern political campaigns is increasing, giving rise to a range of issues related to the election process and voter behaviour. Data-driven messages from political parties are more direct and oriented toward individual target groups. However, disinformation towards voter manipulation is also on the rise.
The EU-funded DiCED project aims to study the impact that new campaigning techniques have on democratic processes. Starting with defining data-driven campaigning, it will design a new index to compare data-driven techniques used by parties. Finally, it will assess the impact of these new methods on key political actors and assess the longer-term consequences on liberal democracy.