Submission Deadline: Thursday 18th April
The Digitally Enhanced Advanced Services (DEAS) Network Plus focuses on how a product or service is used rather than how they are produced. Increasingly, people and organisations are moving from buying conventional products and services, and instead are seeking to buy the ‘outcomes’ that these enable (e.g., rather than ‘buying an engine’ customers want to buy ‘thrust’, rather than ‘buying a car’ they want ‘mobility’, rather than ‘buying insurance’ they want ‘reassurance’). In this way the world of ‘selling things’ is giving way to the experience of ‘outcomes’, and this is paving the way for new and innovative business models that exploit digital innovations known as Digitally Enhanced Advanced Services.
DEAS represent a major change in how firms earn money (e.g.: payment-per-use, availability or outcome) and is an area where the UK has the potential to excel. They aim to create a community of researchers and practitioners working collectively across disciplines (computer science, engineering and business) and sectors (manufacturing, transport and finance services) to co-create a comprehensive research agenda that accelerates the innovation of DEAS. The activities of the network will be guided by the principal research question of how can transformative digital technologies accelerate the innovation of DEAS. This first call focuses on the manufacturing sector.
Applicants are invited to apply for funding to undertake one of two types of project: a scanning project (stream A) or an implementation project (stream B). Projects in both streams should be specific to the manufacturing sector and align to one of the seven priority research questions.