IHPO/CPCHSR Seminar: The invisible and emotional nature of moderation work in digital health platforms

Time: 14.00 - 15.00

Venue: Seminar Room 1, 5th Floor, Williamson Building, University of Manchester, M13 9PL

Abstract

The aim of this seminar is to unpick some of the complexities that surround moderation work especially in the context of digital health platforms where the content that is generated involves health data and experiences. This is an under-researched topic in organization and technology studies, despite the importance of moderation as an emergent form of work in the platform economy. The study took place between 2017-2018 and involved interviews with moderators of an online health feedback platform in the UK and with patients/carers who used this platform to share their experience with others. The paper puts forward the argument that moderation work is a type of invisible emotional work that takes place in a highly politicised context of big health data production. The study shows how moderation relies on the exertion of discretion whereby moderators try to separate facts from fiction and in doing so they undertake an invisible duty of care. The organization of moderation matters, not only because patient stories become publically available but also because they have consequences, legal, reputational and other, for healthcare providers. Moderation is a political process because it shapes both the content that is produced as well as they way this content gets presented. This then has significant implications for how we understand the role of technology in capturing and representing and in many ways ‘curating’ health experience.

Speaker Bio

Speaker: Dr Dimitra Petrakaki, University of Sussex

Dimitra joined the University of Sussex in September 2011 as a Lecturer in Business and Innovation. She holds a Bachelor in Economics (University of Aristotle, Greece), a Master in Information Technology, Management and Organisational Change (University of Lancaster), a Master in Philosophy (University of Sussex) and a PhD in Organisation, Work and Technology (University of Lancaster). She has completed a Postgraduate Certificate in Teaching and Learning (University of Sussex) and is a Fellow of the Higher Education Academy. Before joining Sussex she worked as a post-doctoral researcher at the London School of Economics and Political Science.

Dimitra serves as an Associate Editor of the 'Information Systems Journal' and is a member of the Editorial Board of the 'New Technology, Work and Employment' journal and of the Associate Board of the 'Work, Employment and Society' journal. She is a member of the British Sociological Association and the Society for Social Studies of Science.

Please contact Salwa Zghebi for registration.