FSE Inaugural Lecture Series - Behaviour Modelling
Time: 17:30 - 20:30
Venue: Lecture theatre 1.1, Kilburn Building, University of Manchester, Oxford Road
FSE Inaugural Lecture Series for UoM members
Prof Simon Harper: Behaviour Modelling for Good, not Evil
Monitoring, modelling, and changing behaviour have been getting a bad ‘rap’ recently; but it’s not all Russian Troll farms on Facebook, Cambridge Analytica swinging Brexit, Amazon recommending things you don’t want, or a social media bubble better tailored to the views of you and your friends. Measuring behaviour has a long and deep history which is not just limited to cynical manipulation. From its simplest form tracking fitness and sports performance to deeper understandings of health and wellbeing, my work is based on the three pillars of Unobtrusive Measures, BioMedical Telemetry, and Human-Machine Symbiosis.
Simon will talk about working with Blind people, Older users, people with Parkinson's Disease, and people with mental health conditions. He will look at different technologies and ways to understand behaviour and how we allocate meaning to that behaviour so that we can adapt ‘apps’, systems, environments and a person's behaviour to benefit them in their everyday lives.